THE SIGNAL
"I didn't build Synclat expecting a dream team to show up. Nobody plans for that. What actually happens is quieter: you keep working on something most people have already decided is too small to matter, for long enough that it stops being invisible. You don't chase the right people. You just refuse to stop, and eventually the right people notice you were onto something they'd missed.
That's how Scott and Fabio ended up here. Not because I pitched them a vision. Because the problem was still there, still unsolved, long after everyone assumed someone else had already fixed it. "They looked at that gap and put their name on it.". That's the update."
Not every advisor gets announced. some of the people shaping Synclat right now asked to stay quiet, and we're respecting that. But this update wouldn't be complete without saying it: some of the best guidance we've gotten didn't come with a headline. You know who you are. Thank you.
Team
🌎 Advisory Board members
Meet Scott. Scott Cohen Joins Synclat as Co-founder and Strategic Advisor. He's spent his career building the distribution infrastructure the music industry didn't know it needed yet, then watching the industry catch up to him. Scott: Co-founder of The Orchard and JKBX. Former Chief Innovation Officer, Warner Music Group.
Meet Fabio. Fabio Acosta who joins Synclat as Strategic Advisor. For 25 years he's been in the rooms where Latin artist careers actually get built, the unglamorous work that never makes a headline but decides everything. Fabio: Founder of Akela Family Music and Vibras Lab. 25+ years building Latin music careers.
PRODUCT
The new home for Synclat is live We rebuilt synclat.ai lading page from scratch. Not a redesign. A rethink. The old site told you what we were building. The new one shows you. SABIA now has its own explanation, not a buzzword buried in a hero section. Every feature gets real space instead of a bullet point. And we added an announcements feed, so the roadmap stops living in your inbox and starts living where you can actually track it. Read the rest of this update if you want. But go look at the site first. It's the clearest answer we've ever given to what Synclat actually is.
WHY WE'RE BUILDING SLOW.
We could move faster. More tracks, more noise. We're not taking it. Off-the-shelf AI still tags reggaeton, Latin trap, and salsa as just "Latin." It doesn't know what makes a reggaeton from Medellín different, or what a vallenato from the Colombian coast actually is. That's exactly what we're building, carefully, without training on our partners' catalogs, one of the 80,000+ tracks we still have left to tag at a time. It wont be long until the world can experience the engine we’re building for Latin Music.
Speaking at the Sync summit
I’m joining the AI & Sync Symposium for the roundtable:
“Metadata and Categorization: How AI Can Enhance Music Discovery and Delivery”
We’ll explore how AI can improve metadata quality, categorization, clearance information and music delivery—helping the right track reach the right project at the right time.
This conversation is especially important for Latin music, where stronger metadata can unlock greater visibility and more global sync opportunities.
🗓 July 14, 2026
⏰ 11:30 AM–12:15 PM
📍 Brooklyn, NYC + Online
Joining Nicole Sanzio, Allan Benedict, Casey Hurowitz, Einar Helde, Danielle Lindy and moderator Mark Frieser.
Looking forward to representing Synclat and contributing to this important discussion.
Harold Guerrero | Founder/Ceo at Synclat.
1